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Insight from the Founder


In the Common App, How Can Your Applicant Shine?
Now that the Common App is open, a student can shine by showing targeted skills.


Summer Work for College Applicants
Let's not rely on AI in July! It's July, and my students' Personal Essays are beginning to sparkle ! Yes, these newly crowned applicants...


What? The Common App Personal Essay in June?
We're monitoring colleges' comments on everything from supplements to AI.


Will AI and Online Exams Affect Your Student's Candidacy?
The next round of college applicants faces challenges brought about by AI and online exams. Interdisciplinary curriculum will help them think critically.


What if Colleges Were into Full Transparency?
While we'd like full transparency concerning the college process, we'll settle for sharing information.


For College Applicants, March is a wAIting Game
While students wait for Regular Decisions, colleges need to evaluate their AI strategies.


In February, How Should Deferred Applicants Show Their Love?
College applicants deferred in the Early Round need to follow the instructions specified by Admissions.


Parents of College Applicants: What Questions Do You Have in the New Year?
For the sake of college applicants and their parents, let's hope for transparency in 2025.


Don't Get Frozen Out! Stay on top of Early Decision and college issues this December.
Thanksgiving is over. Holiday decor is up. And Early Decisions? Many are about to be released. (Some are already out.) What are the...
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